Rationale:

Project Objective:
Creating a visual appealing design in the form of merch and assets for a youth conference

Our target audience is young people between the ages of 18 and 25. The phrase “The Call” represents God’s personal invitation for us to carry out His mighty works. It challenges the youth at this conference with a powerful question:

Will you answer the call?

The sub-theme, “Called, Anointed, Sent,” reminds young people that they are here on this earth for a divine purpose—and that with God, anything is possible.

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I designed everything from merch, water bottles, lanyards, caps and tote bags. Using blue, white and black as the main colors

So I decided to create a word-mark logo with a telephone hanging down from the title to resemble the phrase "The Call"

The Call brand identity was an incredible opportunity to create a meaningful logo mark, as well as merch to comadate