Rationale:

Project Objective:
Designing a bakery brand with the name to create treats that feel warm and sweet. From flaky croissants to colourful macarons, everything is made to bring a smile, perfect for a coffee break or a gift.

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Coucou is a French patisserie offering exquisite gift bags and beautifully curated boxes, perfect for any occasion and available for delivery. "Made to put a smile on your face" was the slogan that was came up for this brand as it brings joy with every sweet and treat, making customers wanting to always come back for more!

At Coucou, our mission is to bring joy and put a smile on people’s faces. To reflect that spirit, I infused a sense of excitement into the logo—using a baguette as an exclamation point, paired with a fun and bubbly font that captures the playful, feel-good essence of the brand.